๐Ÿš€

Introducing Your Project/Brand with Confidence

Agent Progress
Built
Build Order
167
Keywords
ํ”„๋กœ์ ํŠธ / ๋ธŒ๋žœ๋“œ ์†Œ๊ฐœ
Lesson #
S
Done
Section
Intermediate Speaking
๐Ÿš€
IS #167 โ€” Introducing Your Project/Brand with Confidence
How to pitch your work, explain your mission, and talk about what makes you different โ€” in Korean.
๐Ÿ”Š
Iru Helper Note
In Korean pitch contexts, confidence is balanced with humility. You'll often hear ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ์š” (We're still in the early stages, but...) before a bold claim โ€” it invites the listener in rather than overwhelming them.
์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ, ์ €ํฌ ๋ธŒ๋žœ๋“œ๋Š” ํ•œ๊ตญ์˜ ์ผ์ƒ์„ ๋ฐ”๊พธ๋ ค๊ณ  ํ•ด์š”.
(We're still in the early stages, but our brand aims to change everyday life in Korea.)
ย 

๐Ÿš€ What You'll Learn Today

Whether you're presenting at a pitch event, explaining your personal brand to a potential collaborator, or describing a side project, this lesson gives you the Korean language toolkit to introduce your work clearly, confidently, and with personality. These phrases work equally well for startups, creative projects, and personal brands.

๐Ÿ“Œ Project & Brand Introduction Phrases

Expression
Meaning
Notes
์ €ํฌ ๋ธŒ๋žœ๋“œ๋Š”์š”
Our brand is...
Warm intro opener
์ด ํ”„๋กœ์ ํŠธ๋Š” ~์„ ๋ชฉํ‘œ๋กœ ํ•ด์š”
This project aims to ~
Goal statement
๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”
To briefly introduce it...
Modest opener
~์„ ์œ„ํ•œ ์„œ๋น„์Šค/์ œํ’ˆ์ด์—์š”
It's a service/product for ~
Target framing
ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ~์ด์—์š”
The core value is ~
Mission statement
ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ~์ด์—์š”
The target customer is ~
Audience statement
์ฐจ๋ณ„ํ™”๋œ ์ ์€ ~์ด์—์š”
What makes us different is ~
Unique value prop
~์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์–ด์š”
We're currently focused on ~
Focus statement
ํ˜„์žฌ ~๋ฅผ ๊ฐœ๋ฐœ ์ค‘์ด์—์š”
We're currently developing ~
Development status
~๋ฅผ ํ†ตํ•ด ~์„ ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ํ•ด์š”
We're trying to solve ~ through ~
Problem-solution
์ €ํฌ์˜ ๋ฏธ์…˜์€ ~์ด์—์š”
Our mission is ~
Mission declaration
์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ์š”
We're still in early stages, but...
Humble confidence
๐Ÿ’ก Key pattern: ~์„ ๋ชฉํ‘œ๋กœ ํ•˜๋‹ค (to aim for ~) and ~๋ฅผ ํ†ตํ•ด ~์„ ํ•˜๋‹ค (to do ~ through ~) are the backbone of any Korean project pitch. Master these two and you can structure most introductions.

๐Ÿ’ฌ Conversations in Action

Conversation 1 โ€” Pitching a startup at a networking event
A: ์–ด๋–ค ํ”„๋กœ์ ํŠธ ํ•˜๊ณ  ๊ณ„์„ธ์š”?
(What kind of project are you working on?)
B: ๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”, ์ €ํฌ๋Š” ํ•œ๊ตญ ์†Œ๋น„์ž๋ฅผ ์œ„ํ•œ ์ œ๋กœ ์›จ์ด์ŠคํŠธ ํ”Œ๋žซํผ์ด์—์š”. ์ผ์ƒ์ ์ธ ์†Œ๋น„ ์Šต๊ด€์„ ๋ฐ”๊พธ๋Š” ๊ฑธ ๋ชฉํ‘œ๋กœ ํ•ด์š”.
(To briefly introduce it โ€” we're a zero-waste platform for Korean consumers. We aim to change everyday consumption habits.)
A: ์ฐจ๋ณ„ํ™”๋œ ์ ์ด ๋ญ์˜ˆ์š”?
(What makes you different?)
B: ์ฐจ๋ณ„ํ™”๋œ ์ ์€ ๋กœ์ปฌ ๋ธŒ๋žœ๋“œ์™€ ์—ฐ๊ฒฐํ•œ๋‹ค๋Š” ๊ฑฐ์˜ˆ์š”. ๋Œ€๊ธฐ์—… ์œ„์ฃผ๊ฐ€ ์•„๋‹ˆ๋ผ ์ž‘์€ ๋ธŒ๋žœ๋“œ๋“ค์ด ์ฃผ์ธ๊ณต์ด์—์š”.
(What makes us different is that we connect with local brands. It's not centered on big corporations โ€” small brands are the focus.)
Conversation 2 โ€” Introducing a personal creative brand
A: ๋ฌด์Šจ ๋ธŒ๋žœ๋“œ ์šด์˜ํ•˜์„ธ์š”?
(What brand do you run?)
B: ์ €ํฌ ๋ธŒ๋žœ๋“œ๋Š”์š”, ํ•œ๊ตญ ๋ผ์ดํ”„์Šคํƒ€์ผ์„ ์ „ ์„ธ๊ณ„์— ์†Œ๊ฐœํ•˜๋Š” ์ฝ˜ํ…์ธ  ๋ธŒ๋žœ๋“œ์˜ˆ์š”. ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ์ง„์ •์„ฑ์ด์—์š”.
(Our brand is a content brand that introduces Korean lifestyle to the world. The core value is authenticity.)
A: ํƒ€๊ฒŸ ๊ณ ๊ฐ์ด ๋ˆ„๊ตฌ์˜ˆ์š”?
(Who's the target customer?)
B: ์ฃผ๋กœ ํ•œ๊ตญ ๋ฌธํ™”์— ๊ด€์‹ฌ ์žˆ๋Š” 20-30๋Œ€ ๊ธ€๋กœ๋ฒŒ ์˜ค๋””์–ธ์Šค์˜ˆ์š”. ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ, ๋งŽ์ด ์„ฑ์žฅํ•˜๊ณ  ์žˆ์–ด์š”.
(Mainly 20-30s global audience interested in Korean culture. We're still in the early stages, but we're growing a lot.)

๐ŸŒ Cultural Note โ€” ๊ฒธ์† (Humility) in Korean Pitches

Unlike American-style pitches that lead with bold claims, Korean pitches often include a layer of ๊ฒธ์† (modesty). Opening with ์•„์ง ๋ถ€์กฑํ•œ ์ ์ด ๋งŽ์ง€๋งŒ์š” (There's still a lot that's lacking, but...) or ์ž‘์€ ๋ธŒ๋žœ๋“œ์ง€๋งŒ์š” (We're a small brand, but...) is not weakness โ€” it invites the listener to root for you. The confidence comes through in the specifics that follow, not in the opening claim. This balance of humble framing + specific strength is distinctly Korean.
Answer
<summary>Try This Speaking Exercise
Practice introducing a project or brand using today's phrases. For each prompt, use the expression shown.
A. Open a brief introduction of your brand. (Use: ๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”)
๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”, ์ €ํฌ๋Š” ํ•œ๊ตญ ๋””์ž์ธ์„ ์„ธ๊ณ„์— ์•Œ๋ฆฌ๋Š” ๋ธŒ๋žœ๋“œ์˜ˆ์š”.
(To briefly introduce it โ€” we're a brand that introduces Korean design to the world.)
B. State what your project aims to achieve. (Use: ~์„ ๋ชฉํ‘œ๋กœ ํ•ด์š”)
Answer
์ด ํ”„๋กœ์ ํŠธ๋Š” ํ•œ๊ตญ์–ด ํ•™์Šต์„ ๋” ์ฆ๊ฒ๊ฒŒ ๋งŒ๋“œ๋Š” ๊ฑธ ๋ชฉํ‘œ๋กœ ํ•ด์š”.
(This project aims to make Korean language learning more enjoyable.)
C. Describe who your product/service is for. (Use: ~์„ ์œ„ํ•œ ์„œ๋น„์Šค/์ œํ’ˆ์ด์—์š”)
Answer
ํ•œ๊ตญ์— ์‚ด๊ณ  ์‹ถ์–ดํ•˜๋Š” ์™ธ๊ตญ์ธ์„ ์œ„ํ•œ ์„œ๋น„์Šค์˜ˆ์š”.
(It's a service for foreigners who want to live in Korea.)
D. Describe your brand's core value. (Use: ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ~์ด์—์š”)
Answer
ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ์ง€์† ๊ฐ€๋Šฅ์„ฑ์ด์—์š”. ํ™˜๊ฒฝ์— ํ•ด๋กญ์ง€ ์•Š์€ ์„ ํƒ์„ ๋„์™€๋“œ๋ ค์š”.
(The core value is sustainability. We help people make choices that aren't harmful to the environment.)
E. Identify your target audience. (Use: ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ~์ด์—์š”)
Answer
ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ๋ฏธ๋‹ˆ๋ฉ€ ๋ผ์ดํ”„์Šคํƒ€์ผ์— ๊ด€์‹ฌ ์žˆ๋Š” 20-30๋Œ€์˜ˆ์š”.
(The target customer is people in their 20s-30s who are interested in a minimalist lifestyle.)
F. Explain what sets you apart. (Use: ์ฐจ๋ณ„ํ™”๋œ ์ ์€ ~์ด์—์š”)
Answer
์ฐจ๋ณ„ํ™”๋œ ์ ์€ ํ•œ๊ตญ์–ด์™€ ์˜์–ด๋ฅผ ๋™์‹œ์— ์ œ๊ณตํ•œ๋‹ค๋Š” ๊ฑฐ์˜ˆ์š”.
(What makes us different is that we offer both Korean and English simultaneously.)
G. State your mission clearly. (Use: ์ €ํฌ์˜ ๋ฏธ์…˜์€ ~์ด์—์š”)
Answer
์ €ํฌ์˜ ๋ฏธ์…˜์€ ๋ชจ๋“  ์‚ฌ๋žŒ์ด ํ•œ๊ตญ ๋ฌธํ™”๋ฅผ ์‰ฝ๊ฒŒ ์ ‘ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•˜๋Š” ๊ฑฐ์˜ˆ์š”.
(Our mission is to make Korean culture easily accessible to everyone.)
H. Show problem-solution structure. (Use: ~๋ฅผ ํ†ตํ•ด ~์„ ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ํ•ด์š”)
Answer
์ฝ˜ํ…์ธ ๋ฅผ ํ†ตํ•ด ์–ธ์–ด ์žฅ๋ฒฝ์„ ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ํ•ด์š”.
(We're trying to solve the language barrier through content.)
I. Say you're still in early stages but growing. (Use: ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ์š”)
Answer
์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ, ๋งค๋‹ฌ ์‚ฌ์šฉ์ž๊ฐ€ ๋‘ ๋ฐฐ์”ฉ ๋Š˜๊ณ  ์žˆ์–ด์š”.
(We're still in the early stages, but users are doubling every month.)
J. Say what you're currently focused on building. (Use: ~์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์–ด์š”)
Answer
ํ˜„์žฌ ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ธฐ๋Šฅ์„ ๊ฐœ๋ฐœํ•˜๋Š” ๋ฐ ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์–ด์š”.
(We're currently focused on developing the community feature.)
๐Ÿ“š
Expression Reference
Expression
Nuance/Key
๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”
Modest pitch opener
~์„ ๋ชฉํ‘œ๋กœ ํ•ด์š”
Goal / aim
~์„ ์œ„ํ•œ ์„œ๋น„์Šค์˜ˆ์š”
Target framing
ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ~์ด์—์š”
Core value
ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ~์ด์—์š”
Audience
์ฐจ๋ณ„ํ™”๋œ ์ ์€ ~์ด์—์š”
Unique value prop
์ €ํฌ์˜ ๋ฏธ์…˜์€ ~์ด์—์š”
Mission declaration
~๋ฅผ ํ†ตํ•ด ~์„ ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ํ•ด์š”
Problem-solution
์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ์š”
Humble confidence
~์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์–ด์š”
Current focus
ํ˜„์žฌ ~๋ฅผ ๊ฐœ๋ฐœ ์ค‘์ด์—์š”
Development status
์ €ํฌ ๋ธŒ๋žœ๋“œ๋Š”์š”
Brand intro
๐Ÿ’ก
The Pitch Structure
A solid Korean brand intro follows this order: 1) What you do (์ €ํฌ๋Š” ์˜ˆ์š”), 2) Who it's for (์„ ์œ„ํ•œ), 3) What makes you different (์ฐจ๋ณ„ํ™”๋œ ์ ์€), 4) Mission or goal (๋ฏธ์…˜์€ / ๋ชฉํ‘œ๋Š”). 4 sentences = complete intro.
</summary>
</summary>
๐Ÿ”
Want more reps?
Pick a brand you love โ€” or your own project โ€” and write a 4-sentence introduction in Korean using today's structure. Say it out loud. Time yourself: a great pitch intro should land in under 30 seconds.
ย 

๐Ÿ“ฆ Practice Hub โ€” brand & project intro

Exercise 1 โ€” Choose the Right Expression

Pick the most natural phrase for each situation.
A. You want to start a brief, modest pitch introduction:
  1. ์ €ํฌ์˜ ๋ฏธ์…˜์€ ~์ด์—์š”
  2. ๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”
  3. ์ฐจ๋ณ„ํ™”๋œ ์ ์€ ~์ด์—์š”
Answer
2 โ€” ๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š” is the natural humble opener before a pitch.
B. You want to explain your project's main goal:
  1. ์ด ํ”„๋กœ์ ํŠธ๋Š” ~์„ ๋ชฉํ‘œ๋กœ ํ•ด์š”
  2. ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ~์ด์—์š”
  3. ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ~์ด์—์š”
Answer
1 โ€” ~์„ ๋ชฉํ‘œ๋กœ ํ•ด์š” directly states what the project aims to achieve.
C. You want to describe who your product is for:
  1. ์ €ํฌ์˜ ๋ฏธ์…˜์€ ~์ด์—์š”
  2. ~์„ ์œ„ํ•œ ์„œ๋น„์Šค/์ œํ’ˆ์ด์—์š”
  3. ์ฐจ๋ณ„ํ™”๋œ ์ ์€ ~์ด์—์š”
Answer
2 โ€” ~์„ ์œ„ํ•œ ์„œ๋น„์Šค/์ œํ’ˆ์ด์—์š” frames the target audience most naturally.
D. Someone asks what makes you different from competitors:
  1. ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ~์ด์—์š”
  2. ์ฐจ๋ณ„ํ™”๋œ ์ ์€ ~์ด์—์š”
  3. ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ์š”
Answer
2 โ€” ์ฐจ๋ณ„ํ™”๋œ ์ ์€ ~์ด์—์š” is the direct unique value proposition phrase.
E. You want to declare your brand's deeper purpose:
  1. ์ €ํฌ์˜ ๋ฏธ์…˜์€ ~์ด์—์š”
  2. ~์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์–ด์š”
  3. ํ˜„์žฌ ~๋ฅผ ๊ฐœ๋ฐœ ์ค‘์ด์—์š”
Answer
1 โ€” ์ €ํฌ์˜ ๋ฏธ์…˜์€ ~์ด์—์š” is the mission declaration phrase.
F. You want to show humility while still making a bold claim:
  1. ์ฐจ๋ณ„ํ™”๋œ ์ ์€ ~์ด์—์š”
  2. ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ์š”
  3. ์ €ํฌ ๋ธŒ๋žœ๋“œ๋Š”์š”
Answer
2 โ€” ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ์š” is the "humble confidence" opener.
G. You want to describe the problem your startup solves:
  1. ~๋ฅผ ํ†ตํ•ด ~์„ ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ํ•ด์š”
  2. ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ~์ด์—์š”
  3. ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ~์ด์—์š”
Answer
1 โ€” ~๋ฅผ ํ†ตํ•ด ~์„ ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ํ•ด์š” is the problem-solution structure phrase.
H. You want to say what you're currently building:
  1. ์ด ํ”„๋กœ์ ํŠธ๋Š” ~์„ ๋ชฉํ‘œ๋กœ ํ•ด์š”
  2. ํ˜„์žฌ ~๋ฅผ ๊ฐœ๋ฐœ ์ค‘์ด์—์š”
  3. ์ €ํฌ์˜ ๋ฏธ์…˜์€ ~์ด์—์š”
Answer
2 โ€” ํ˜„์žฌ ~๋ฅผ ๊ฐœ๋ฐœ ์ค‘์ด์—์š” states current development status.
I. You want to tell them the fundamental belief behind your brand:
  1. ์ฐจ๋ณ„ํ™”๋œ ์ ์€ ~์ด์—์š”
  2. ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ~์ด์—์š”
  3. ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ~์ด์—์š”
Answer
2 โ€” ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ~์ด์—์š” is for stating the core belief or value.
J. You want to tell them who your audience is:
  1. ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ~์ด์—์š”
  2. ~์„ ์œ„ํ•œ ์„œ๋น„์Šค์˜ˆ์š”
  3. Both work equally well
Answer
3 โ€” Both are natural. ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ~์ด์—์š” is more B2B/formal; ~์„ ์œ„ํ•œ ์„œ๋น„์Šค์˜ˆ์š” is more conversational.
๐Ÿ“š
Quick Reference
Situation
Phrase
Humble opener
๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”
Goal statement
~์„ ๋ชฉํ‘œ๋กœ ํ•ด์š”
Target framing
~์„ ์œ„ํ•œ ์„œ๋น„์Šค/์ œํ’ˆ์ด์—์š”
Unique value
์ฐจ๋ณ„ํ™”๋œ ์ ์€ ~์ด์—์š”
Mission
์ €ํฌ์˜ ๋ฏธ์…˜์€ ~์ด์—์š”
Core value
ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ~์ด์—์š”
Humble confidence
์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ์š”
Problem-solution
~๋ฅผ ํ†ตํ•ด ~์„ ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ํ•ด์š”
Status
ํ˜„์žฌ ~๋ฅผ ๊ฐœ๋ฐœ ์ค‘์ด์—์š”
Audience
ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ~์ด์—์š”
๐Ÿšจ
Pitfall: Starting Too Big
Opening with ์ €ํฌ๊ฐ€ ์„ธ์ƒ์„ ๋ฐ”๊ฟ€ ๊ฑฐ์˜ˆ์š” (We're going to change the world) without context sounds overconfident in Korean settings. Lead with what you do and who it's for first โ€” then build to the bigger vision.

Exercise 2 โ€” Korean โ†’ English Translation

Translate each brand pitch sentence naturally.
A. ๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”, ์ €ํฌ๋Š” ํ•œ๊ตญ ์†Œ๋น„์ž๋ฅผ ์œ„ํ•œ ์ œ๋กœ ์›จ์ด์ŠคํŠธ ์•ฑ์ด์—์š”.
Answer
To briefly introduce it โ€” we're a zero-waste app for Korean consumers.
B. ์ด ํ”„๋กœ์ ํŠธ๋Š” ์–ธ์–ด ์žฅ๋ฒฝ์„ ์—†์• ๋Š” ๊ฑธ ๋ชฉํ‘œ๋กœ ํ•ด์š”.
Answer
This project aims to eliminate the language barrier.
C. ์ฐจ๋ณ„ํ™”๋œ ์ ์€ ๋กœ์ปฌ ๋ธŒ๋žœ๋“œ์—๋งŒ ์ง‘์ค‘ํ•œ๋‹ค๋Š” ๊ฑฐ์˜ˆ์š”.
Answer
What makes us different is that we focus exclusively on local brands.
D. ์ €ํฌ์˜ ๋ฏธ์…˜์€ ๋ˆ„๊ตฌ๋‚˜ ํ•œ๊ตญ ๋ฌธํ™”๋ฅผ ์‰ฝ๊ฒŒ ์ ‘ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•˜๋Š” ๊ฑฐ์˜ˆ์š”.
Answer
Our mission is to make Korean culture easily accessible to everyone.
E. ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ํ•œ๊ตญ์— ๊ด€์‹ฌ ์žˆ๋Š” ๊ธ€๋กœ๋ฒŒ 20-30๋Œ€์˜ˆ์š”.
Answer
Our target customer is the global 20-30s audience who are interested in Korea.
F. ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ, ๋งค๋‹ฌ ์‚ฌ์šฉ์ž๊ฐ€ ๋‘ ๋ฐฐ์”ฉ ๋Š˜๊ณ  ์žˆ์–ด์š”.
Answer
We're still in the early stages, but users are doubling every month.
G. ์ฝ˜ํ…์ธ ๋ฅผ ํ†ตํ•ด ์ •๋ณด ๋ถˆ๊ท ํ˜•์„ ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ํ•ด์š”.
Answer
We're trying to solve information inequality through content.
H. ํ˜„์žฌ ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ธฐ๋Šฅ์„ ๊ฐœ๋ฐœ ์ค‘์ด์—์š”.
Answer
We're currently developing the community feature.
I. ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ์ง„์ •์„ฑ๊ณผ ์ง€์† ๊ฐ€๋Šฅ์„ฑ์ด์—์š”.
Answer
The core values are authenticity and sustainability.
J. ํ•œ๊ตญ ๋ผ์ดํ”„์Šคํƒ€์ผ์— ๊ด€์‹ฌ ์žˆ๋Š” ์™ธ๊ตญ์ธ์„ ์œ„ํ•œ ์ฝ˜ํ…์ธ  ๋ธŒ๋žœ๋“œ์˜ˆ์š”.
Answer
It's a content brand for foreigners interested in the Korean lifestyle.
๐Ÿ“š
Vocabulary Cheat Sheet
Korean
English
์–ธ์–ด ์žฅ๋ฒฝ
language barrier
์ •๋ณด ๋ถˆ๊ท ํ˜•
information inequality
์ง€์† ๊ฐ€๋Šฅ์„ฑ
sustainability
์ง„์ •์„ฑ
authenticity
๊ธ€๋กœ๋ฒŒ ์˜ค๋””์–ธ์Šค
global audience
๋กœ์ปฌ ๋ธŒ๋žœ๋“œ
local brand
์ปค๋ฎค๋‹ˆํ‹ฐ ๊ธฐ๋Šฅ
community feature
์ดˆ๊ธฐ ๋‹จ๊ณ„
early stage
์ œ๋กœ ์›จ์ด์ŠคํŠธ
zero waste
๋‘ ๋ฐฐ์”ฉ ๋Š˜๋‹ค
to double
๐Ÿ’ก
Grammar Tip
~๋Š” ๊ฑธ ๋ชฉํ‘œ๋กœ ํ•ด์š” = "we aim to ~" โ€” the ~๋Š” ๊ฒƒ nominalizes the verb (turns it into a noun), which is then followed by ๋ชฉํ‘œ๋กœ ํ•˜๋‹ค (to make a goal of). ์–ธ์–ด ์žฅ๋ฒฝ์„ ์—†์• ๋Š” ๊ฑธ ๋ชฉํ‘œ๋กœ ํ•ด์š” = "We aim to eliminate the language barrier."

Exercise 3 โ€” Complete the Sentence

Fill in the blank with the right pitch phrase.
A. __, ์ €ํฌ๋Š” ํ•œ๊ตญ์–ด ํ•™์Šต ์•ฑ์ด์—์š”.
(To briefly introduce it, we're a Korean language learning app.)
Answer
๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”
B. ์ด ํ”„๋กœ์ ํŠธ๋Š” ๊ต์œก ๊ฒฉ์ฐจ๋ฅผ ์ค„์ด๋Š” ๊ฑธ __.
(This project aims to reduce the education gap.)
Answer
๋ชฉํ‘œ๋กœ ํ•ด์š”
C. ํ•œ๊ตญ์—์„œ ์ผํ•˜๊ณ  ์‹ถ์€ ์™ธ๊ตญ์ธ์„ __ ์„œ๋น„์Šค์˜ˆ์š”.
(It's a service for foreigners who want to work in Korea.)
Answer
์œ„ํ•œ
D. ์ €ํฌ์˜ __ ๋ชจ๋‘๊ฐ€ ๋” ๋‚˜์€ ์„ ํƒ์„ ํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋•๋Š” ๊ฑฐ์˜ˆ์š”.
(Our mission is to help everyone make better choices.)
Answer
๋ฏธ์…˜์€
E. __ ์ ์€ ํ•œ๊ตญ์–ด์™€ ์˜์–ด๋ฅผ ๋™์‹œ์— ์ง€์›ํ•œ๋‹ค๋Š” ๊ฑฐ์˜ˆ์š”.
(What makes us different is that we support both Korean and English simultaneously.)
Answer
์ฐจ๋ณ„ํ™”๋œ
F. ํ•ต์‹ฌ __ ์ง„์ •์„ฑ๊ณผ ์ ‘๊ทผ์„ฑ์ด์—์š”.
(The core values are authenticity and accessibility.)
Answer
๊ฐ€์น˜๋Š”
G. ์•„์ง __, ํŒ”๋กœ์›Œ๊ฐ€ ๋น ๋ฅด๊ฒŒ ๋Š˜๊ณ  ์žˆ์–ด์š”.
(We're still in the early stages, but followers are growing quickly.)
Answer
์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ
H. ํ˜„์žฌ ๊ฒฐ์ œ ๊ธฐ๋Šฅ์„ __.
(We're currently developing the payment feature.)
Answer
๊ฐœ๋ฐœ ์ค‘์ด์—์š”
I. ์ฝ˜ํ…์ธ ๋ฅผ ํ†ตํ•ด ์–ธ์–ด ๋ถˆํŽธํ•จ์„ __.
(We're trying to solve language inconvenience through content.)
Answer
ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ํ•ด์š”
J. ํ˜„์žฌ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜ ๊ฐœ์„ ์— __.
(We're currently focused on improving user experience.)
Answer
์ง‘์ค‘ํ•˜๊ณ  ์žˆ์–ด์š”
๐Ÿ“š
Sentence Starters
Starter
Use
๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”
Opening a pitch
~์„ ๋ชฉํ‘œ๋กœ ํ•ด์š”
Goal statement
~์„ ์œ„ํ•œ ์„œ๋น„์Šค์˜ˆ์š”
Target audience
์ €ํฌ์˜ ๋ฏธ์…˜์€
Mission
์ฐจ๋ณ„ํ™”๋œ ์ ์€
Unique value
ํ•ต์‹ฌ ๊ฐ€์น˜๋Š”
Core value
์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ
Humble + confident
ํ˜„์žฌ ~๋ฅผ ๊ฐœ๋ฐœ ์ค‘์ด์—์š”
Development status
~๋ฅผ ํ†ตํ•ด ~์„ ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ํ•ด์š”
Problem-solution
~์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์–ด์š”
Current focus
๐Ÿ’ก
Production Tip
Build your pitch in 4 moves: WHAT you do โ†’ WHO it's for โ†’ WHAT makes you different โ†’ WHERE you're headed. e.g., ์ €ํฌ๋Š” ์•ฑ์ด์—์š” โ†’ ์™ธ๊ตญ์ธ์„ ์œ„ํ•œ โ†’ ์ฐจ๋ณ„ํ™”๋œ ์ ์€ โ†’ ํ˜„์žฌ ~ ๊ฐœ๋ฐœ ์ค‘์ด์—์š”.

Exercise 4 โ€” Dialogue Completion

Complete each exchange with a natural pitch response.
A.
A: ์–ด๋–ค ๋ธŒ๋žœ๋“œ์˜ˆ์š”?
B: __
Answer
๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”, ์ €ํฌ๋Š” ํ•œ๊ตญ ๋ผ์ดํ”„์Šคํƒ€์ผ์„ ์ „ ์„ธ๊ณ„์— ์†Œ๊ฐœํ•˜๋Š” ์ฝ˜ํ…์ธ  ๋ธŒ๋žœ๋“œ์˜ˆ์š”.
(To briefly introduce it โ€” we're a content brand that introduces the Korean lifestyle to the world.)
B.
A: ์ด ์•ฑ์ด ๋ญ˜ ํ•ด๊ฒฐํ•ด์š”?
B: __
Answer
์–ธ์–ด ์žฅ๋ฒฝ์„ ์ฝ˜ํ…์ธ ๋ฅผ ํ†ตํ•ด ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ํ•ด์š”.
(We're trying to solve the language barrier through content.)
C.
A: ๋ˆ„๊ตฌ๋ฅผ ์œ„ํ•œ ์„œ๋น„์Šค์˜ˆ์š”?
B: __
Answer
ํ•œ๊ตญ์— ๊ด€์‹ฌ ์žˆ๋Š” 20-30๋Œ€ ๊ธ€๋กœ๋ฒŒ ์‚ฌ์šฉ์ž๋ฅผ ์œ„ํ•œ ์„œ๋น„์Šค์˜ˆ์š”.
(It's a service for global 20-30s users interested in Korea.)
D.
A: ๋‹ค๋ฅธ ์•ฑ์ด๋ž‘ ๋ญ๊ฐ€ ๋‹ฌ๋ผ์š”?
B: __
Answer
์ฐจ๋ณ„ํ™”๋œ ์ ์€ ํ•œ๊ตญ์–ด์™€ ์˜์–ด๋ฅผ ๋™์‹œ์— ์ œ๊ณตํ•œ๋‹ค๋Š” ๊ฑฐ์˜ˆ์š”.
(What makes us different is that we offer both Korean and English simultaneously.)
E.
A: ๋ธŒ๋žœ๋“œ ๋ฏธ์…˜์ด ๋ญ์˜ˆ์š”?
B: __
Answer
์ €ํฌ์˜ ๋ฏธ์…˜์€ ๋ˆ„๊ตฌ๋‚˜ ํ•œ๊ตญ ๋ฌธํ™”๋ฅผ ์‰ฝ๊ฒŒ ์ ‘ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•˜๋Š” ๊ฑฐ์˜ˆ์š”.
(Our mission is to make Korean culture easily accessible to everyone.)
F.
A: ์•„์ง ์ดˆ๊ธฐ์ธ๋ฐ ์ž์‹  ์žˆ์–ด์š”?
B: __
Answer
์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ, ๋งค๋‹ฌ ์‚ฌ์šฉ์ž๊ฐ€ ๋‘ ๋ฐฐ์”ฉ ๋Š˜๊ณ  ์žˆ์–ด์š”. ๊ฐ€๋Šฅ์„ฑ์€ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ด์š”.
(We're still in the early stages, but users are doubling every month. I believe there's potential.)
G.
A: ์ง€๊ธˆ ์–ด๋–ค ๊ธฐ๋Šฅ์„ ๋งŒ๋“ค๊ณ  ์žˆ์–ด์š”?
B: __
Answer
ํ˜„์žฌ ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ธฐ๋Šฅ์„ ๊ฐœ๋ฐœ ์ค‘์ด์—์š”. ์‚ฌ์šฉ์ž๋“ค๋ผ๋ฆฌ ์—ฐ๊ฒฐํ•  ์ˆ˜ ์žˆ๋Š” ๊ณต๊ฐ„์„ ๋งŒ๋“ค๋ ค๊ณ  ํ•ด์š”.
(We're currently developing the community feature โ€” we're trying to create a space where users can connect with each other.)
H.
A: ๋ธŒ๋žœ๋“œ ํ•ต์‹ฌ ๊ฐ€์น˜๊ฐ€ ๋ญ์˜ˆ์š”?
B: __
Answer
ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ์ง„์ •์„ฑ์ด์—์š”. ๊ด‘๊ณ ๋ณด๋‹ค ์ง„์งœ ์ฝ˜ํ…์ธ ๋ฅผ ์šฐ์„ ์‹œํ•ด์š”.
(The core value is authenticity. We prioritize real content over advertising.)
I.
A: ์ง€๊ธˆ ์–ด๋””์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์–ด์š”?
B: __
Answer
ํ˜„์žฌ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜ ๊ฐœ์„ ์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์–ด์š”. ํ”ผ๋“œ๋ฐฑ์„ ๋งŽ์ด ๋ฐ˜์˜ํ•˜๋ ค๊ณ  ํ•ด์š”.
(We're currently focused on improving user experience. We're trying to incorporate a lot of feedback.)
J.
A: ์•ž์œผ๋กœ ๋ชฉํ‘œ๊ฐ€ ๋ญ์˜ˆ์š”?
B: __
Answer
ํ•œ๊ตญ ๋ฌธํ™”๋ฅผ ์„ธ๊ณ„ ์–ด๋””์„œ๋“  ์‰ฝ๊ฒŒ ๊ฒฝํ—˜ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•˜๋Š” ๊ฑธ ๋ชฉํ‘œ๋กœ ํ•ด์š”.
(We aim to make Korean culture easy to experience from anywhere in the world.)
๐Ÿ“š
Useful Phrases
Phrase
Use
๊ฐ€๋Šฅ์„ฑ์€ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ด์š”
"I believe there's potential"
ํ”ผ๋“œ๋ฐฑ์„ ๋ฐ˜์˜ํ•˜๋‹ค
To incorporate feedback
์‚ฌ์šฉ์ž๋“ค๋ผ๋ฆฌ ์—ฐ๊ฒฐํ•˜๋‹ค
To connect users with each other
๊ด‘๊ณ ๋ณด๋‹ค ์ฝ˜ํ…์ธ ๋ฅผ ์šฐ์„ ์‹œํ•˜๋‹ค
To prioritize content over ads
์–ด๋””์„œ๋“  ๊ฒฝํ—˜ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•˜๋‹ค
To make accessible anywhere
๐Ÿ’ก
Conversation Tip
End your pitch with an open invitation: ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜์„ธ์š”? (What do you think?) or ๊ด€์‹ฌ ์žˆ์œผ์‹œ๋ฉด ๋” ๋ง์”€๋“œ๋ฆด๊ฒŒ์š” (If you're interested, I can tell you more). This keeps the energy collaborative rather than one-sided.

Exercise 5 โ€” Free Speaking Practice

Describe each brand or project in 2โ€“3 sentences using today's phrases.
A. Pitch your own project or a dream startup in Korean.
Sample Answer
๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”, ์ €๋Š” ํ•œ๊ตญ์–ด๋ฅผ ์ฆ๊ฒ๊ฒŒ ๋ฐฐ์šธ ์ˆ˜ ์žˆ๋Š” ์ฝ˜ํ…์ธ  ๋ธŒ๋žœ๋“œ๋ฅผ ๋งŒ๋“ค๊ณ  ์žˆ์–ด์š”. ํ•œ๊ตญ ๋ฌธํ™”์— ๊ด€์‹ฌ ์žˆ๋Š” ์™ธ๊ตญ์ธ์„ ์œ„ํ•œ ์„œ๋น„์Šค์˜ˆ์š”.
B. Describe what problem your brand/project solves.
Sample Answer
์ฝ˜ํ…์ธ ๋ฅผ ํ†ตํ•ด ์–ธ์–ด ์žฅ๋ฒฝ์„ ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ํ•ด์š”. ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ํ•œ๊ตญ์–ด ๋•Œ๋ฌธ์— ํฌ๊ธฐํ•˜๋Š”๋ฐ, ์ €๋Š” ๊ทธ๊ฑธ ๋ฐ”๊พธ๊ณ  ์‹ถ์–ด์š”.
C. State your mission clearly and confidently.
Sample Answer
์ €ํฌ์˜ ๋ฏธ์…˜์€ ๋ˆ„๊ตฌ๋‚˜ ํ•œ๊ตญ ๋ฌธํ™”๋ฅผ ์‰ฝ๊ฒŒ ๊ฒฝํ—˜ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•˜๋Š” ๊ฑฐ์˜ˆ์š”.
D. Explain who your target audience is and why.
Sample Answer
ํƒ€๊ฒŸ ๊ณ ๊ฐ์€ ํ•œ๊ตญ์— ๊ด€์‹ฌ ์žˆ๋Š” 20-30๋Œ€ ๊ธ€๋กœ๋ฒŒ ์‚ฌ์šฉ์ž์˜ˆ์š”. K-pop์ด๋‚˜ ๋“œ๋ผ๋งˆ๋กœ ํ•œ๊ตญ์— ์ž…๋ฌธํ•œ ์‚ฌ๋žŒ๋“ค์ด์—์š”.
E. Share what makes your brand different from others.
Sample Answer
์ฐจ๋ณ„ํ™”๋œ ์ ์€ ๋ฌธํ™” ์ฝ˜ํ…์ธ ์™€ ์–ธ์–ด ํ•™์Šต์„ ๋™์‹œ์— ํ•œ๋‹ค๋Š” ๊ฑฐ์˜ˆ์š”. ๋ณดํ†ต์€ ๋‘˜ ์ค‘ ํ•˜๋‚˜๋งŒ ํ•ด์š”.
F. Use humble confidence to describe your early-stage project.
Sample Answer
์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ, ์ฒซ ๋‹ฌ๋ถ€ํ„ฐ ํŒ”๋กœ์›Œ๊ฐ€ ๋น ๋ฅด๊ฒŒ ๋Š˜์—ˆ์–ด์š”. ๊ฐ€๋Šฅ์„ฑ์„ ๋Š๋ผ๊ณ  ์žˆ์–ด์š”.
G. Describe what you're currently building or developing.
Sample Answer
ํ˜„์žฌ ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ธฐ๋Šฅ์„ ๊ฐœ๋ฐœ ์ค‘์ด์—์š”. ์‚ฌ์šฉ์ž๋“ค์ด ์„œ๋กœ ๋Œ€ํ™”ํ•  ์ˆ˜ ์žˆ๋Š” ๊ณต๊ฐ„์„ ๋งŒ๋“ค๋ ค๊ณ  ํ•ด์š”.
H. State your brand's core value and why it matters.
Sample Answer
ํ•ต์‹ฌ ๊ฐ€์น˜๋Š” ์ง„์ •์„ฑ์ด์—์š”. ๊ด‘๊ณ ๊ฐ€ ์•„๋‹Œ ์ง„์งœ ๊ฒฝํ—˜์„ ์ „๋‹ฌํ•˜๊ณ  ์‹ถ์–ด์š”.
I. Describe what you're focused on right now.
Sample Answer
ํ˜„์žฌ ์‚ฌ์šฉ์ž ํ”ผ๋“œ๋ฐฑ์„ ๋ฐ˜์˜ํ•˜๋Š” ๋ฐ ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์–ด์š”. ๋” ์ข‹์€ ๊ฒฝํ—˜์„ ๋งŒ๋“ค๊ณ  ์‹ถ์–ด์š”.
J. Give a complete 4-sentence brand pitch in Korean.
Sample Answer
๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”, ์ €ํฌ๋Š” ํ•œ๊ตญ ๋ผ์ดํ”„์Šคํƒ€์ผ ์ฝ˜ํ…์ธ  ๋ธŒ๋žœ๋“œ์˜ˆ์š”. ํ•œ๊ตญ ๋ฌธํ™”์— ๊ด€์‹ฌ ์žˆ๋Š” ์™ธ๊ตญ์ธ์„ ์œ„ํ•œ ์„œ๋น„์Šค๊ณ ์š”. ์ฐจ๋ณ„ํ™”๋œ ์ ์€ ํ•œ๊ตญ์–ด์™€ ์˜์–ด๋ฅผ ๋™์‹œ์— ์ œ๊ณตํ•œ๋‹ค๋Š” ๊ฑฐ์˜ˆ์š”. ์ €ํฌ์˜ ๋ฏธ์…˜์€ ๋ˆ„๊ตฌ๋‚˜ ํ•œ๊ตญ์„ ๊ฐ€๊นŒ์ด ๋Š๋‚„ ์ˆ˜ ์žˆ๊ฒŒ ํ•˜๋Š” ๊ฑฐ์˜ˆ์š”.
๐Ÿ“š
Sentence Starters
Starter
Use When
๊ฐ„๋‹จํžˆ ์†Œ๊ฐœํ•˜์ž๋ฉด์š”
Opening the pitch
~์„ ๋ชฉํ‘œ๋กœ ํ•ด์š”
Stating the goal
~์„ ์œ„ํ•œ ์„œ๋น„์Šค์˜ˆ์š”
Describing the audience
์ฐจ๋ณ„ํ™”๋œ ์ ์€ ~์ด์—์š”
Unique value
์ €ํฌ์˜ ๋ฏธ์…˜์€ ~์ด์—์š”
Mission
์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ง€๋งŒ
Humble confidence
ํ˜„์žฌ ~๋ฅผ ๊ฐœ๋ฐœ ์ค‘์ด์—์š”
Status update
๊ด€์‹ฌ ์žˆ์œผ์‹œ๋ฉด ๋” ๋ง์”€๋“œ๋ฆด๊ฒŒ์š”
Closing with invitation
๐Ÿ†
Speaking Challenge
Record yourself giving a 30-second brand pitch in Korean โ€” for your real project, personal brand, or a brand you love. Use at least 5 phrases from today's lesson. Watch it back and notice: do you sound confident? Clear? Natural?
ํ•œ๊ตญ์–ด๋กœ ์ž์‹  ์žˆ๊ฒŒ ๋ธŒ๋žœ๋“œ๋ฅผ ์†Œ๊ฐœํ•  ์ˆ˜ ์žˆ๋‹ค๋ฉด, ์–ด๋–ค ์ž๋ฆฌ์—์„œ๋„ ๋น›๋‚  ์ˆ˜ ์žˆ์–ด์š”! โœจ
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